How Females Communicate

Hey everyone,

I apologize for any orange juice cravings but now we're going to look at female advertisements and the gender talk and tension seen in them. In both these examples the women are scene gathering and talking about a topic in a group.While the characters are the same, each example shows how women are assumed to communicate with each other while in a group discussion. This in turn can show certain communication styles women are believed to have.

Looking at these commercials, the way females talk to each other can be seen as:

• Gentle
• Caring and asking questions
• Passive
• Waiting for each person to finish talking

What does this say about the way women talk? The first thing that was shown was how the women in these advertisements each had their own comment and input and listening when it was not them talking. During this time they asked each other questions, listened patiently, and had no defining leader. Due to these examples, it might be assumed that women work better as a group who is told what to do.

Gender theorists believe that women can't pass the glass ceiling for success because they are less authoritative then men.